That is, Ozymandias the character from Watchmen. Not Ozymandias the Egyptian ruler-slash-pseudo-god.
This is a reference to the scene (in both the book and the film) in which he is sitting before a wall of television screens, watching them in unison, observing the subtle messages and suggestions of the programs and adverts, and forming not only a strong hypothesis, but an accurate forecast of society and the directions it's following.
And now, with thirty-some browser windows open, iTunes engaged, two chat windows open, two word files open, the television on, and my phone receiving texts, I AM HE.
If only I had the time and dedication to take this habit further and push myself into achieving 100% potential. I could be the strongest man, the smartest man, the wealthiest, and own a truly superior playlist.
And my alien squid monster will solve the cold war crisis.